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About the company


Moss culture was founded in 2019 with a debut collection featuring literature and perfume. Since then founder Fang Fang has published her debut novel 'Ash' and created the 'colour basics' perfume collection that has become a signature classic fragrance collection beloved by clients.


Fang Fang's inspiration often comes from her fascination with literature and music. For instance , the most popular perfume 'Osmanthus & Wine' comes from Tom waits music . Her perfume is wearable music with a focus on heart note and smooth bridges between different notes.   

The Fang Aromatherapy team are based in in Hsinchu.  


About Fang-Fang


Fang Fang’s love of storytelling is inherited from her mother. Her mother is a celebrated story teller and tells Taiwanese late night tales to Fang Fang when she was in her childhood. When Fang Fang cannot express her feelings through poetry , she makes perfume. Fang Fang won a literary prize in National Taiwan University. A famous perfume ‘Jasmine & Moonlight’ comes from her nostalgia while she was studying her master in the University of Edinburgh. She thinks of Jasmine tea to wear when she misses her hometown- Taiwan.


Each collection begins with Fang Fang creating a universe, immersing herself in a world, whether that’s Taiwanese folktales or Japanese mythology.   


Fang Fang possesses a unique insight into what the sensual human wants to wear and has a talent for finding new approaches to fragrance and perfumery.