About the company
Moss culture was founded in 2019 with a debut collection featuring literature and perfume. Since then founder Fang Fang has published her debut novel 'Ash' and created the 'colour basics' perfume collection that has become a signature classic fragrance collection beloved by clients.
Fang Fang's inspiration often comes from her fascination with literature and music. For instance , the most popular perfume 'Osmanthus & Wine' comes from Tom waits music . Her perfume is wearable music with a focus on heart note and smooth bridges between different notes.
The Fang Aromatherapy team are based in in Hsinchu.
Fang Fang’s love of storytelling is inherited from her mother. Her mother is a celebrated story teller and tells Taiwanese late night tales to Fang Fang when she was in her childhood. When Fang Fang cannot express her feelings through poetry , she makes perfume. Fang Fang won a literary prize in National Taiwan University. A famous perfume ‘Jasmine & Moonlight’ comes from her nostalgia while she was studying her master in the University of Edinburgh. She thinks of Jasmine tea to wear when she misses her hometown- Taiwan.
Each collection begins with Fang Fang creating a universe, immersing herself in a world, whether that’s Taiwanese folktales or Japanese mythology.
Fang Fang possesses a unique insight into what the sensual human wants to wear and has a talent for finding new approaches to fragrance and perfumery.